Category Archives: Advanced Business Analytics

The art of centralising information in data-oriented environments

Getting everyone in the company on the same page is difficult but now possible through [...]

Optimising Data to Enhance the Customer’s Journey

A customer journey is a map or storyline of every interaction a customer has with [...]

Making sense of the Lockdown Climate Through Data Driven Insights

OVERVIEW The year 2020 was characterised by a lot of uncertainty which was largely brought [...]

Enhancing Product Development in Telecommunication

Successfully overcoming obstacles in the process of developing a product while managing the product development [...]

Data Driven Decision Making: Opti-Num Solutions’ Approach

Data in business is a commodity and it can be used to highlight areas for [...]

Effective Data Management in Business

At Opti-Num we have seen the importance of effective data management within business. Data is [...]

Cost Effective Customer Retention Strategies using Offer Tiers

Retaining customers is a difficult task no matter which industry of operation, especially in tough [...]

Preparing Big Data for Analytics: Best Practice from Opti-Num Solutions

The technical team at Opti-Num Solutions have experience working with all types of data, using [...]

Forecasting and Prediction: An Advanced Business Analytics Case Study

Opti-Num Solutions Advanced Business Analytics Team was approached by a telecommunications company to recommend and [...]

Text Analytics for data-driven decision making

Text Analytics is a technique used to understand consumer’s opinions regarding products and services. The way people discuss their experience on public platforms, such as social media and blogs, provides insights for [...]